Microsoft : Re-branded - Student breathes new life into old designs

Microsoft Slate Design re-brand

Andrew Kim, currently attending the Art Centre College of Design has completed what I tin can only depict as one of the most compelling Microsoft rebranding exercises I have ever seen. Andrew explains conspicuously, not only what he thinks is wrong with the current Microsoft pic simply goes on to design it. And what a task he does.

Whilst Microsoft is on the tipping point of bringing together its whole eco system at that place remains a problem, image. Those that recall the launch of Windows vii should know to what I'grand referring. Microsoft has an oftentimes-confusing marketing bulletin, that video, um, where they had the party to celebrate the Windows 7 launch says all. I am certainly not looking for a repeat of that! At present that Microsoft has some astonishing products and the Metro UI to shout virtually, it is time they had a skillful call up about a serious 'reimagining' of their visitor-wide image.

Whilst the name Windows is strong with consumers, the branding only does not lucifer. Andrew shows how they might be able to re-assert themselves as 'bringers of tomorrow, a company that seeks to push our world frontward though progress through engineering science. I encounter branding & marketing bulletin as Microsoft's next major hurdle. I feel that whilst the new Windows Logo is prissy, it is not without problems, I personally also find it a piffling uncomfortable visually.

Slate Logo

Andrew has deconstructed the very notion of a Windows logo by looking at how real windows look on something like a tower block in a large city, no they don't expect like windows. His ultra-minimal, logo the "slate" is born and is fully compliant with the story of Metro. Bravo!

Interesting just how skillful this new logo looks, both as a window showing a glimpse of a infinite historic period future, and for how smart it looks on both Windows Phone and brand new Surface Tablet/Slate. The level of thoughtfulness and attention to detail in his exploration is inspiring. The Role rebrand is actually just 2 'slate' logos together. I like this too, symbolic of the software and hardware working together to course a whole functional unit. Whatsoever, I love it.

Andrew doesn't forget Microsoft's most accomplished blueprint, Windows Telephone, it already has the design chops to compete on its own, Andrew just embellishes information technology with some snazzy alternative colour schemes and how that could expect with his 'Slate' logo. I think the overall effect is stunning.

I would like to hear what you think of this Microsoft rebrand. Is it just crazy or is this guy onto something?

Source: Andrew Kim

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